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2007年11月13日

SL/RL ファッションパーティー

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SL/RL HOUSE MUSIC FASHION PARTY 11/13
11月13日 ハウス・ミュージック・ファッション・パーティー 概要

Eros Heart, Quiksilver, Roxy, Meeko Meeko, Bare Rose (SL) and Eastpak

DJ need new tunes to freshen up their mix, and house music event goers need to keep upgrading their mix of party outfits. We just made it easy for you to pick from the top brands and styles at Salonista House Music Fashion Collection - Japan's first ever fashion event to celebrate the fashion brands associated with twenty years of house music. The house genre never died because it stayed close to the underground and its beats and styles have kept changing, but the irrepressibly positive vibe of this genre has stayed true to its beginnings. Our stylists checked out what all the top house DJs are wearing, and which great urban fashion designers have played house at their events, and we put it all together in one perfect package for you. Including great DJs, VJs, dancers and live house music to keep the party pumping until late.

DJは新しいミックスのためには新しい音楽が必要だし、ハウス・ミュージック好きも踊りに行くなら新しい服が必要。それならサロニースタ・ハウス・ミュージック・ファッションショーで好みの服をピックアップ! ハウス・ミュージックの20年以上の歴史の中で愛されてきたブランドをフィーチャーした日本初のファッション・イベント。アンダーグラウンド近くに位置し、ビートとスタイルを変化させ続けることでハウスは常に生き続けてきましたが、その抑え難くポジティブなバイヴは決して変わったことはありませんでした。サロニースタのスタイリストがDJ御用達のブランドやファッションショーでハウスをかけたデザイナーを厳しくチェックし、全てを一つのイベントにぎゅっと凝縮しました。DJ、VJ、ダンサー、ライブのハウス・ミュージックでパーティーは夜遅くまで盛り上がります!

RL Event website:
http://www.stereojapan.com/salonista_housej.ashx
http://www.stereojapan.com/salonista_house.ashx

SL Event location:
http://slurl.com/secondlife/Black%20Cat/161/192/29

RL/SL Event coordinator/project manager: Komuso Tokugawa [sl] komuso@sonicviz.com
Lead SL fashion brand: Bare Rose - June Dion juneaquinbee@hotmail.com

Immediate Action list by 6th November:
. Need Brand ideas for the segments to fit with House Music Fashion - punk, goth, cyber, furry, realistic etc so we can decide and rehearse
. Decide on above soon please - need logos of the virtual brands so we can add them to flyer design which we'll email around
. Need announcer for RL club to announce the SL fashion segment, introduce brands, models, outfits
. Need to rehearse with above brands and models to fine tune the performance and coordination cues from rl to sl. Can stream RL club sounds into SL
. Promote in SL and RL
. Decide on the best strategy for managing the SL event to ensure low lag for a great visual performance but has enough people to make it look full and funky.


Basic plan:
3 x 5 minute SL runway segments to slot into the RL show [see below]
6-10 items per segment, can be a different brand per segment or one brands different line
Each segment to demonstrate a different fashion aspect: ex realistic, anime, cyber, furry etc

Currently we have 2 RL 'Clubby' fashion brands confirmed: one mostly men, another mostly women. One more is in the works.

Proposed schedule is [times are Tokyo time]:
RL Lounge Space [Roppongio Stereo Club]:
This schedule is fairly accurate - still confirming though...

17:00 Staff in
18:00 Rehearsal / DJ Alekai
18:30 DJ Alekai / VJ: LightRythym Visuals
19:30 ctd?
20:15-21:15 LADYBiRD (and 20:30-21:00 fashion show)
20:30 MC Announce,
20:35 Show 1 (RL Fashion Brand 1)
20:40 Show 2 (SL Fashion Brands Collection A ex: realistic)
20:45 Show 3 (RL Fashion Brand 2)
20:50 Show 4 (SL Fashion Brands Collection B ex: cute anime)
20:55 Show 5 (RL Fashion Brand 3)
21:00 Show 6 (Fashion Brands Collection C ex: cyber)

21:15 Dance Show: MEISAI
21:20 DJ Alekai ctd?
21:45 WILL2LIVE (Beat Respect) / VJ Flux
23:30 Music stop

==================================================================

Pess Release
FOR IMMEDIATE RELEASE
Contact: Beryl Hawkins
Jon Lynch
James Lee
STEREO
090-471-27790; 03-5728-3916
berylh@inter.net
jon@tigermusic.jp
website: www.stereojapan.com

“SALONISTA” HOSTS JAPAN’S FIRST FASHION EVENT TO CELEBRATE HOUSE MUSIC FASHIONS – INCORPORATING VIRTUAL (SECONDLIFE: SL) AND REAL WORLD (RW) FASHION SHOWS

“Salonista” hosts Japan’s first fashion event to celebrate House Music Fashion. Dance Music fashions are taking center stage at “Salonista’s” second Street Fashion Collection Party on Tuesday, November 13th, from 6:30pm until midnight.

Fashion brands -- Eros Heart, Quiksilver, Roxy, Meeko Meeko, Bare Rose (SL) and Eastpak will be featured at Stereo Roppongi’s second event of the Fall season celebrating one of the pioneer musical formats in the club scene – House Music.

Bare Rose will show three types of collections, alternating on a virtual catwalk in SecondLife with real world models on the catwalk in Roppongi Stereo. Three types of clothing lines will be modeled: realistic humans clothing, anime, and cyberpunk. Entertainment is by DJs: LADYBiRD, WILL2LIVE, DJ Alekai, VJs: LightRythym Visuals, VJ Flux, and with a performance by acclaimed house music dance unit Meisai (Tokyo Progressive Style Dance Performance)

Top urban fashion brands have been leading the club fashions for DJ’s and party goers for more than 20 years. Several top hairstylists have checked out what top House DJs are wearing, identified great urban fashion designers and put it all together into one package for the “Salonista” event. During the House Music Fashion Party, models will be walking the catwalk, high profile hair stylists will be showing off their latest creations and DJs will be pumping up the latest jams.

Urban fashion brands have played a major role in creating House Music Fashion. “We decided to put on an event that celebrates their contribution to one of the original club cultures. The House Music genre never died because it stayed close to the underground street culture”, according to Jon Lynch, manager of the “Salonista” Street Fashion Collection Parties and publisher of hot trendsetting free magazines, Juice and Club Juice. “The beats and styles have been changing, but the positive vibe of this genre has stayed true to its beginnings”, Lynch added.

Press representatives: Please respond by email to this release for complimentary press invitations. You can also come on the day of the event and show press credentials to receive a complimentary press invitation (along with a free drink) at the door.
Tickets for the general public are 2000 yen at the door, 1500 yen advance/reservation.

INFORMATION:

SL component Produced by SonicViz:
"Connecting Worlds" - Bringing you the best in Virtual World "High Tech, High Touch" experiences to connect with the Real world.
http://www.sonicviz.com and http://music.sonicviz.com/

Presenting SL Fashion Brand: Bare Rose Tokyo:
One of SecondLife's premier fashion labels direct from Japan. http://barerose.xeraweb.com/ is a multi label fashion store in Second Life. With over 1000 selections and about 14000 people visiting the store weekly. With excellent customer service comprising 35 staff from US, Europe, and Asia to help people around the world. Latest releases on the blog by BareRose general manager@ http://toriheart.blogspot.com/

Presenting RW Fashion Brands:
Eros Heart: www.erosheart.com
Quiksilver Japan: www.quiksilver.co.jp
Roxy Japan: www.roxyjapan.jp
Meeko Meeko: www.meeko-meeko.com
Eastpak: www.goldwin.co.jp/eastpak
See top dance music artists wearing Quiksilver, Roxy and with Eastpak items in photos by top club/fashion cameraman Mark Oxley at http://www.flickr.com/photos/9690530@N07/sets/72157601862... or take a look at www.marko645.com portrait section.

Performers:
DJ: LADYBiRD (fashion show music) http://sblog.gw.tv/ten/
DJ: WILL2LIVE: www.myspace.com/beatrespect
DJ: Tsuneo www.r-r-r.co.jp
Meisai (Tokyo Progressive Style Dance Performance): http://www.meisai.jp/
VJ: LightRythym Visuals: http://lightrhythmvisuals.com

Venue:
Stereo@Roppongi Flower: www.stereojapan.com
Previous Salonista photos: http://www.flickr.com/photos/9690530@N07/1919764426/in/se...

Other upcoming “Salonista” FASHION SHOW & PARTIES:
(Every Tuesday 18:30-23:30)
At Roppongi Flower:
11/6 Cycling Fashion (1500/2000 yen)
11/13 House Music Fashion (1500/2000 yen)
11/20 Rock Fashion (3500/3000 yen)
11/27 Club Jazz Fashion (3500/3000 yen)
At Shibuya Club Asia Lounge Neo: (www.clubasia.co.jp)
12/4 Snowboard Fashion (1500/2000 yen)
At Shibuya Location*:
12/25 Reggae Fashion (3500/3000 yen)
1/15 Football & Futsal Fashion (1500/2000 yen)
1/29 Skate Fashion (1500/2000 yen)2/7 Motorbike Fashion (1500/2000 yen)
(* See www.stereojapan.com for updates)



Directions to Roppongi Stereo (at Flower):

From Roppongi Station turn right on the main road towards Tokyo Tower, pass Starbucks and Macdonalds, and Stereo is on the second floor of the large ROI building opposite Don Quihote. STEREO is on the second floor - acess via an external staircase at the far corner of the building, above Wolfgang Puck (1F) and Paddy Foleys (B1)


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